Sunday, May 18, 2008

Unbranded Honda ads

Honda is running a series of innovative ads on TV and believe it or not, you won't see the Honda brand or logo anywhere. Interesting thing about the ads are that they have nothing to do with cars but about skydiving.

The campaign called "Difficult is worth doing" was developed by London based ad agency Wieden & Kennedy . It aims at building up interest about an upcoming launch of a new car model - said to be the latest variant of the Honda Accord. It's interesting to see how the ads convey the qualities of the car in the mind of potential customers. Just check out the clip below:

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